Hardwell video wins Gold in Cannes.
UPDATE 19-10-2016
The music video Run Wild by DJ Hardwell, part of the Vredestein’s #ROCKTHEROAD campaign, has been presented with the Golden Dolphin in the Integrated Communication category at the Cannes Corporate Media & TV Awards 2016. Facing stiff competition from over 1000 submissions, Sounds Like Film was awarded the prestigious Golden Dolphin award during a festive Award Gala at Palm Beach in Cannes.
11 MILLION VIEWS
A production by Sounds Like Film from Amsterdam, the Run Wild music video was launched in early 2016 and received over eleven million views on YouTube within just four months. In addition, the soundtrack composed by renowned Dutch DJ Hardwell with vocals by Jake Reese, entered the top 10 of the dance charts within a month. The video has a leading role not only for the car and its Vredestein tyres but also the beautiful Spanish F1 racing car driver Carmen Jorda.
Marco Paracciani, Chief Marketing Officer at Apollo Tyres Ltd.:
“ The award recognizes the high quality and premiumness of the production which over 11 million viewers have appreciated – we are particularly proud and grateful for their vote as it’s the same attention to premium quality we put in developing and marketing our Vredestein tyres. The credit goes to our teams on the ground and to Sounds Like Film who have done a remarkable job.”
RACING GAME
The lyrics of the Run Wild soundtrack describe Hardwell’s search for a woman from his memories and the film was made in video game style. To place Carmen Jorda in this virtual racing game, director Rogier Gerritsen (Sounds Like Film) filmed all close-up shots against background projections in the studio, a classic Hollywood technique.
CREDITS:
Production: Sounds Like Film 2016©
Artist: Hardwell feat. Jake Reese
title: Run Wild
CLIENT: Apollo Vredestein LTD
RESPONSIBLE: Tanneke Reijnders
SCRIPT: Sounds Like Film
DIRECTOR: Rogier Gerritsen
PRODUCER: Jorrit Gerritsen
1st AD SPAIN: Lucas Cuevas Stollery
1st AD NL: Ron Groenewoud
CINEMATOGRAPHY: Jeroen Simons
GAFFER: Joost Meeuwig
ART DIRECTOR: Bart van Dulmen
PRODUCTION MANAGER: Arjen Oosterbaan
LINE PRODUCER SPAIN: Cristina Cavanillas
POST PRODUCTION: Sounds Like Film
EDITOR: Rogier Gerritsen
COLORIST: Jef Grosfeld
GRAPHICS: Robin Douwes
2D ANIMATIONS: Hugo de Kok
3D ANIMATIONS: Klaas Rowaan, Niels van der Heijden
VISUAL FX: Floris van der Veen
SOUND DESIGN: Nando Eweg
RECORD LABEL: Revealed Recordings
thanks to: Bacchus Creatives London
