Title: Real Woman Real support
Concept: 120 videos in 6 languages, Testimonials, franchisees videos, teasers, event video and Corporate story
To picture Curves as a professional organisation
To acquire new franchisees leads
To demonstrate the value of franchising to show
the support owners / franchisee’s they get from Curves To prove the EE program and STF really works
A modular set up of the Video concept made it easy and efficient to adapt it for the management, international and local business needs. We created and filmed shots as building blocks, such as: worked out scenes, event shots, interviews and a storyline about a club owner in Brussels. With these building block we were able to creatie different unique video for different uses.